Tag: TrackToAct

Deliver personalized, proactive, website content using TrackToAct

Deliver personalized, proactive, website content using TrackToAct

It’s been a while since I wrote about TrackToAct and they have certainly been busy! I’ve recently taken a closer look at the ability TrackToAct provides to send my users real-time and personalized messages when they visit my product website. I’ve already shown you how TrackToAct gathers usage analytics and […]

Gathering usage analytics and engaging users on mobile apps with TrackToAct and PhoneGap

Gathering usage analytics and engaging users on mobile apps with TrackToAct and PhoneGap

As most of you know, the mobile application (app) market is huge and is growing by the day. Mobile app development brings with it a host of different challenges that traditional desktop and web developers need to face, but one challenge remains the same: How do users use my app […]

Creating TrackToAct Dashboards in Excel

Creating TrackToAct Dashboards in Excel

So far I’ve shown you a lot of the technical side of TrackToAct, so if you’re a programmer I hope you’re starting to get a better idea of how you can incorporate TrackToAct into your applications. Today I’ll show the guys interested in selling and marketing the product some kindness […]

Using TrackToAct with JavaScript

Using TrackToAct with JavaScript

In a previous article I’ve mentioned that you can also send events to TrackToAct via the web. This is accomplished by using the JavaScript snippet you’ll find in the TrackToAct SDK. In this post I’ll do a short demonstration on how you can track a website visitor’s movement, from where […]

A sneak peek at TrackToAct’s in-app messaging

A sneak peek at TrackToAct’s in-app messaging

In the last month I’ve shown you a number of ways to incorporate what TrackToAct has to offer in your own applications. I really love the fact that I can gather information on how people interact with and use my desktop applications and the ability to identify usage trends in […]

Gathering install/uninstall analytics with TrackToAct

Gathering install/uninstall analytics with TrackToAct

So you’ve built your product, set up your website and are allowing people to try your application by downloading a free trial. You can easily track the number of visitors to your website and you are able to generate some pretty insightful reports on them as well by using Google […]

Adding in-app analytics to an Outlook Add-in with TrackToAct

Adding in-app analytics to an Outlook Add-in with TrackToAct

SyncAce is an add-in I’ve developed to enable users to access the functionality of Highrise from within Outlook. Version 2 of SyncAce is still in development, but I have some pretty big plans for this version. You’ll be able to maintain all you Highrise data straight from Outlook, which includes […]

Adding in-app analytics to an Excel VSTO add-in with TrackToAct

Adding in-app analytics to an Excel VSTO add-in with TrackToAct

More than a year ago I’ve announced a tool called the SQL Connector for Excel on this blog. I’ve since removed the SQL Connector bit and only made the Datafier toolkit available as a download. This toolkit gives you a range of Excel formulas to generate random data, which is […]

Marketing asked for in-app analytics. Now what?

Marketing asked for in-app analytics. Now what?

Creating and selling software has changed and are still changing. The days of only one or two big companies developing software everyone uses, are long gone. With the dawn of the internet age software companies no longer compete on a local basis only, but rather on a global basis. To […]