Tag: In-app Analytics

Deliver personalized, proactive, website content using TrackToAct

Deliver personalized, proactive, website content using TrackToAct

It’s been a while since I wrote about TrackToAct and they have certainly been busy! I’ve recently taken a closer look at the ability TrackToAct provides to send my users real-time and personalized messages when they visit my product website. I’ve already shown you how TrackToAct gathers usage analytics and […]

Gathering usage analytics and engaging users on mobile apps with TrackToAct and PhoneGap

Gathering usage analytics and engaging users on mobile apps with TrackToAct and PhoneGap

As most of you know, the mobile application (app) market is huge and is growing by the day. Mobile app development brings with it a host of different challenges that traditional desktop and web developers need to face, but one challenge remains the same: How do users use my app […]

Adding in-app analytics to an Excel VSTO add-in with TrackToAct

Adding in-app analytics to an Excel VSTO add-in with TrackToAct

More than a year ago I’ve announced a tool called the SQL Connector for Excel on this blog. I’ve since removed the SQL Connector bit and only made the Datafier toolkit available as a download. This toolkit gives you a range of Excel formulas to generate random data, which is […]

Marketing asked for in-app analytics. Now what?

Marketing asked for in-app analytics. Now what?

Creating and selling software has changed and are still changing. The days of only one or two big companies developing software everyone uses, are long gone. With the dawn of the internet age software companies no longer compete on a local basis only, but rather on a global basis. To […]